Pushing Marketing Boundaries? Expect Pushback!
During the recent California wildfires, a Ford dealership in Simi Valley, California ran an email marketing campaign promoting new deals on trucks. The dealership is near Thousand
Eight Reputation Protection Plans Your Small Business Needs Now
We have all witnessed the tragedy of a company, particularly a small business, investing substantial amounts of money and time to build a reputation only to see it all collapse due
Active Shooter Crisis Communications: Working with Law Enforcement and the Media
Responsible companies and organizations know they need to build and protect their brands and reputations and prepare to face the unthinkable. Key stakeholders such as employees, cu
Thwarting the Threat of Adverse Cyber Events: The Readiness is All
Preparation for a critical cyber event is just as important, if not more important, than the response to the actual event. Such was the common agreement among panel members at this
When A Data Breach Strikes: Five Key Strategies For Effective Communications
You know the drill. It is no longer a question of if your company will become hacked or breached, but when. According to the Identity Theft Resource Center, as of 11/8/2016 U.S. co
Radio Interview: Security Guy Radio interviews Evan Bloom, CEO of Fortress Strategic Communications
Recently at ASIS 2016, Chuck Harold of Security Guy Radio interviewed Evan Bloom, CEO of Fortress Strategic Communications. The discussion centered around the critical role that pu
America’s Security Profile: New Business and Public Relations Opportunities for Security and Risk Management Companies and Startups
As the security profile of American business changes due to ongoing internal business threats, security issues, active shooters, and the specter of terrorism, so to do we see an in
Responding to a Data Breach (Part Two)
How Immediate Response to a Data Breach Improves a Company’s Ability to Regain Trust, Rebuild, and Thrive Dealing with a data breach is a complex process. In many cases, c