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  • 2018-01-02
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  • Interview, Opinion

Active Shooter Crisis Communications: Working with Law Enforcement and the Media

Responsible companies and organizations know they need to build and protect their brands and reputations and prepare to face the unthinkable. Key stakeholders such as employees, customers, partners, and suppliers expect companies and organizations to be prepared for any eventuality. One of thee worst-case scenarios an organization can face is…...
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We are PR consultants to companies that provide safety, risk, security and cyber services, solutions, and products. We build reputations.

Call: (+1) 315 744 4912
Email: info@fortresscomms.com
Post: P.O. Box 398, Syracuse, NY, 13214, USA

Recent Posts

  • When Your Security Guarding Company Is Attacked Online …. 2020-10-30
  • Small Business Crisis Communications Infographic 2020-09-29

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Do you know how to respond to a fake online review Do you know how to respond to a fake online review against your company?

If you are in the security industry – or in any other industry - and your business has been unfairly attacked online, and you did not know how to deal with it, read this article: bit.ly/SecurityGuardCoOnlineAttack or DM us and we will send you the article

Most, if not all physical security or contract security companies have had a customer or member of the public call them or email them to complain about their guards or quality of service. Hopefully these companies have their own policies and processes in place to competently deal with these situations.

However, the dynamics change completely when an aggrieved customer or member of the public shares their poor experience ‘in public’ and online! This could include posting their opinion on their own #Facebook page or the security company’s Facebook page, writing a review on #Yelp or #Google, posting something on the Better Business Bureau’s @bbb_north_america  website, or Tweeting out their experience. 

Obviously, when things go viral on the surface web and in the social media universe the damage control dynamics change considerably. It becomes even more complicated and daunting to deal with when reviews that are posted online are either fake or malicious!

Here are a number of steps companies should consider implementing to respond to online complaints:

1. Have a plan of action
2. Monitor proactively
3. Respond quickly
4. Acknowledge the complainant’s ‘pain’
5. One-on-one and offline
6. Avoid a cold template response
7. Investigate thoroughly
8. The right to protect your company
9. Don’t try and tackle too many #negativereviews
10. Respond publicly
11. Mitigate with effective public relations

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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #emergencymanagement #homelandsecurity solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #crisiscommunications #socialmedia #contentmarketing
Photo by Daniel Páscoa on #Unsplas
The #coronavirus has taught small businesses many The #coronavirus has taught small businesses many important lessons. Arguably one of the most important is the ability to pivot and change the way customers are reached and serviced, the way solutions and services are positioned and marketed AND, how these services and solutions are delivered. Restaurants, gyms and night clubs have been deeply impacted – so has the #martialarts industry. A pivot success has been @lwckarate, a traditional #karate #dojo based in #Fayetteville in central NY. When all businesses were ordered to close the dojo closed and immediately pivoted to #Zoom and then when restrictions were relaxed the dojo continued to hold its Zoom classes but also added training #outdoors at a local #park

The outdoor environment proved to be perfect for teaching #Kubudo (weapon systems) and #Kata (choreographed set pattern of movements). #Facemasks and #socialdistancing were strictly enforced. The dojo suspended #Kumite, or #handtohand #combat, one of the core components of karate training and testing until further notice.
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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #businesscontinuity #disasterrecovery #emergencymanagement #homelandsecurity solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #crisiscommunications #socialmedia #contentmarketing
Business owners and business executives have, at o Business owners and business executives have, at one stage or another, felt the need to source or hire either an expert third-party consultancy or a consultant. Many do not – to their detriment – preferring a go it alone approach. Some decide not to work with outside experts because they believe they have the skills in house, some have had bad experiences with previous external experts, and some decline due to the perception that working with these consultants will be too expensive. In our latest article – please copy and paste this link into your browser —> http://bit.ly/whoneedsyourhelp - we unpack the reasons why businesses, especially #smallbusinesses, are so hesitant to work with expert consultants and the best approach to finding the right consultant. What are your thoughts?

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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #emergencymanagement #homelandsecurity solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
You spend so much time, effort and hard earned mon You spend so much time, effort and hard earned money growing your #reputation, how are you looking after it? How are you protecting it? You cannot sit still and reactively wait for an #alert or event to occur – by the time that happens it is often too late. Just like a #hawk sits on a high vantage point to monitor things, you need to proactively #scan the #environment in which your business exists and operates for potential threats. How are you protecting and defending your #brand and reputational #assets every day? What #earlywarning #alerts do you have in place? How have you integrated your #publicrelations plan and #crisis communications plan with your #business continuity, #disasterrecovery, #HR, cybersecurity,and #emergencymanagement plans?

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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #emergencymanagement #homelandsecurity solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
#Accidents Happen! It is a fact of life. But, you #Accidents Happen! It is a fact of life. But, you cannot afford to drop your guard when it comes to your businesses’ reputation. You have to always keep your eyes open internally and externally for signs of risk and threats and then react proactively. Your businesses reputation is its second biggest asset – after its employees!
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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery, #emergencymanagement #homelandsecurity and #cybersecurity services and solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
To show their support for their local Sheriffs and To show their support for their local Sheriffs and the School Resource Officers they missed spending time with over the past few months, two boys hatched a plan. They decided to bake chocolate chip cookies for the team of SROs that look after them and deputized mom and dad to assist. The baking was ‘outsourced’ to mom (who baked with a mask and gloves), and dad was tasked with coordinating with the Onondaga County Sheriff's Office. The boys handed their cookies over with pride and appreciation and in return, they received goody bags from the Sheriff's office with great educational material. #thankyouforyourservice #sheriff #PIO #police #SRO #schoolsafety #Covid19 #cookies #chocolatechipcookies @onondagacountysheriffsoffice 

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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #insurance, #emergencymanagement #homelandsecurity and #cybersecurity services and solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
If you are a small business owner or consultant, o If you are a small business owner or consultant, or the communications manager for a small business you need a crisis communications plan. Here is a detailed article that covers the 20 critical commandments of crisis communications for small businesses - https://bit.ly/20CrisisCommandmentsForSMBs (copy and paste the URL) If you are not convinced that your company needs a crisis plan, consider the critical impacts of both the #Cornavirus and the recent spate of #publicviolence, #rioting and #looting in the United States – all of which lead to major #businessinterruption. The Society for Human Resource Management reported that 52 percent of small businesses expect to be out of business within six months – will that be you? Also, a Wall Street Journal article projected that the American economy will contract between 6% and 7% this year with unemployment “lingering in double-digit percentages.” Like it or not you need a #crisiscommunications plan and here are the 20 critical commandments of planning: https://bit.ly/20CrisisCommandmentsForSMBs Contact us if you need help.
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We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #insurance, #emergencymanagement #homelandsecurity and #cybersecurity services and solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
Between the current public #violence and the #Coro Between the current public #violence and the #Coronavirus, businesses cannot let their guard down. You cannot focus on tracking and following one threat or issue. You have to constantly monitor your entire #operational landscape for internal and external threats and #risks. This is a never-ending process that safeguards your #reputation, manages your risk profile, helps retain #employees and contributes significantly to your #profitability. You may only have one chance to get things right! . . . . .

We provide public relations consulting to companies that offer #publicsafety, #physicalsecurity, #riskmanagement #businesscontinuity #disasterrecovery #insurance, #emergencymanagement #homelandsecurity and #cybersecurity services and solutions: Contact us for a free consultation on info@fortresscomms.com  #fortressstrategiccomms #PR #smallbusiness #B2B #publicrelations #reputationmanagement #reputationalrisk #crisiscommunications #socialmedia #contentmarketing
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