Some Of The Risks Your Business Could Face In 2019

Over the past few months many publications have carried articles referencing expert sources that identified the top risks of 2019. With so many postulations, how do we know what risks our businesses could face? The fact of the matter is that risk environments are changing constantly. Companies that are ill…...

Pushing Marketing Boundaries? Expect Pushback!

During the recent California wildfires, a Ford dealership in Simi Valley, California ran an email marketing campaign promoting new deals on trucks. The dealership is near Thousand Oaks, between the areas where the Hill and Woolsey fires raged. According to SFGATE, the email included photos of a truck and SUV…...

FOUR GREAT PR LESSONS FROM THE NEW YORK STATE POLICE

The New York State Police (Troopers) exhibit at the recent 2017 New York State Fair provided several significant public relations (PR) lessons. Many people were drawn to the State Troopers’ amazing venue out of simple curiosity, but they left with new perspectives and a greater appreciation of the vital role…...

In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?

Business opportunities in the security space are expanding: According to the Freedonia Group, “U.S. demand for private contracted security services will rise 4.2 percent annually through 2019 to $66.9 billion. Systems integration and security consulting will be the fastest growing services, while guarding and alarm monitoring will remain dominant. The…...

Top Ten Data Breach Communication Errors

Data breaches continue to make headlines around the world. Many companies think they are fully prepared to communicate in the wake of a breach. But are they? Is having a basic crisis communications plan enough? Granted, something is better than nothing, but being ready to communicate during a data breach…...