2020-06-12
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Opinion

The 20 Critical Commandments of Crisis Communications for Small Businesses

The recent public violence, demonstrations and Coronavirus has taught small businesses many difficult lessons. One lesson stands out more than any - how poorly prepared smaller businesses are for facing a protracted crisis, even when they have a financial cushion to weather a critical event. COVID19 has delivered a perfect…...

2020-05-08
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Opinion

Post-Coronavirus Communications and Marketing: Kick Start Your Small Business

Almost every small business is reeling from the impact of the coronavirus. Income streams have slowed to a trickle, loyal employees are out of work, sales and business opportunities have largely evaporated. While the White House has provided a three-phased approach that will “help state and local officials when reopening…...

2019-01-11
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Opinion

Some Of The Risks Your Business Could Face In 2019

Over the past few months many publications have carried articles referencing expert sources that identified the top risks of 2019. With so many postulations, how do we know what risks our businesses could face? The fact of the matter is that risk environments are changing constantly. Companies that are ill…...

2018-06-06
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Opinion

Eight Reputation Protection Plans Your Small Business Needs Now

We have all witnessed the tragedy of a company, particularly a small business, investing substantial amounts of money and time to build a reputation only to see it all collapse due to an incident they were not prepared for or never saw coming. It makes me wonder--how many small companies…...

2018-01-02
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Interview, Opinion

Active Shooter Crisis Communications: Working with Law Enforcement and the Media

Responsible companies and organizations know they need to build and protect their brands and reputations and prepare to face the unthinkable. Key stakeholders such as employees, customers, partners, and suppliers expect companies and organizations to be prepared for any eventuality. One of thee worst-case scenarios an organization can face is…...

2017-09-26
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Opinion

FOUR GREAT PR LESSONS FROM THE NEW YORK STATE POLICE

The New York State Police (Troopers) exhibit at the recent 2017 New York State Fair provided several significant public relations (PR) lessons. Many people were drawn to the State Troopers’ amazing venue out of simple curiosity, but they left with new perspectives and a greater appreciation of the vital role…...

2017-07-26
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Opinion

Thwarting the Threat of Adverse Cyber Events: The Readiness is All

Preparation for a critical cyber event is just as important, if not more important, than the response to the actual event. Such was the common agreement among panel members at this year’s highly successful NY Tech Summit at Turning Stone Resort in Verona, NY, presented by TERACAI and CXtec. The…...

2017-05-17
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Opinion

When Small Businesses Face a Crisis, Failing to Plan is Planning to Fail

In a recent Associated Press article entitled “Small businesses can feel bigger effects from a PR disaster,” Joyce Rosenberg writes that small businesses are more likely to sustain a much deeper impact from an unforeseen crisis compared to their larger counterparts. In fact, they may even go out of business…...

2017-04-05
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Opinion

In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?

Business opportunities in the security space are expanding: According to the Freedonia Group, “U.S. demand for private contracted security services will rise 4.2 percent annually through 2019 to $66.9 billion. Systems integration and security consulting will be the fastest growing services, while guarding and alarm monitoring will remain dominant. The…...

Opinion