RESULTS THAT SPEAK FOR THEMSELVES
FOUR SUCCESSFUL CASE STUDIES. FOUR DIFFERENT PR CHALLENGES.
ONE CONSISTENT FOCUS: MEASURABLE RESULTS.
ARTORIAS
Turning an AI-driven OSINT company into a recognized threat intelligence authority.
THE CHALLENGE
Artorias operates in a highly competitive threat intelligence market. Fortress was tasked with increasing brand recognition while positioning Artorias and its key spokespeople as credible subject matter experts on emerging threats and risks.
WHAT WE DID
Fortress identified opportunities to connect Artorias’ expertise to breaking news and major events, including the war with Iran, the FIFA World Cup, Mexican cartels and evolving threats to corporate America. We proactively pitched Artorias experts to both mainstream and trade media, turning their expertise into timely commentary.
THE RESULT: 100+ MEDIA INTERVIEWS IN JUST TWO MONTHS
Artorias spokespeople were positioned as go-to threat intelligence experts, securing live appearances on Fox News, NewsNation, Newsmax and CBS, along with coverage in the Wall Street Journal, Forbes Middle East and numerous other mainstream and trade media outlets.
RIGAKU ANALYTICAL DEVICES
Building sustained national media visibility for a leader in counter narcotics detection technology.
THE CHALLENGE
Rigaku Analytical Devices is a pioneer in handheld 1064 nm Raman spectroscopy used by law enforcement departments and government agencies to identify chemical threats. Fortress was tasked with positioning Rigaku spokespeople as recognized authorities in narcotics and chemical detection, increasing Rigaku market awareness, and building a brand media footprint.
WHAT WE DID
Fortress positioned Rigaku’s spokespeople as industry experts and proactively connected their expertise to breaking news issues related to the fentanyl epidemic, counter-narcotic efforts and other relevant developing news stories. Rather than relying on occasional announcements, Fortress built a consistent monthly media program designed to keep Rigaku and its experts in the news.
THE RESULT: 200+ MEDIA INTERVIEWS OVER THREE YEARS
Fortress secured more than 200 proactive interviews across TV, radio, print and podcasts. Rigaku spokespeople became recognized subject matter experts, appearing regularly on national outlets like Fox News, Newsmax, NewsNation, many regional broadcast media outlets, and podcasts. We also achieved a 100% success rate on exclusive contributed articles with coverage achieved every month for four consecutive years in the critically important trade media.
SORITE COMPANY
Turning specialized decontamination technology into market awareness and sales.
THE CHALLENGE
SoRite develops high-performance decontamination and cleaning solutions for law enforcement use. Fortress was tasked with educating law enforcement agencies and corrections departments about SoRite’s core solutions for neutralizing CS gas, degrading narcotics, and protecting K9 teams.
WHAT WE DID
Fortress developed an issues-driven media strategy focused on the challenges facing law enforcement personnel. We secured bylined articles in key trade publications and proactively positioned SoRite spokespeople for interviews across TV, radio and podcast platforms, using timely industry issues to introduce the company’s solutions to its target audiences.
THE RESULT: WEEKLY MEDIA COVERAGE
Fortress generated interviews in key media outlets on a weekly basis while achieving a 100% success rate for contributed articles. Most importantly, one podcast interview generated a significant product order for SoRite, demonstrating the ability of targeted earned media to translate directly into commercial opportunity.
LWC KARATE
Turning one student’s achievement into a story of resilience and statewide recognition. (This was a PR project within Fortress’ broader LWC Karate PR program.)
THE CHALLENGE
Lawrence World Class Karate (LWCK) is the only authentic Karate dojo in the greater Syracuse, New York, area teaching traditional Japanese karate systems. As part of its broader PR program, Fortress identified a project opportunity to profile Matt Killian, a blind, epileptic student on the autism spectrum, after he entered his first karate competition in Rochester, New York.
WHAT WE DID
Fortress built a narrative around resilience, determination and achievement, illustrating how karate had helped Matt develop confidence, physical strength and the willpower to accomplish an important personal goal. The story was proactively pitched to local Syracuse media around his participation in the competition.
THE RESULT: FIVE MEDIA INTERVIEWS IN ONE WEEK AND A NY STATE SENATE COMMENDATION
The project generated five interviews in a single week, including a front-page story and photograph in The Eagle News, a television interview with Spectrum 1 News, and online coverage in The Post-Standard, Syracuse’s largest newspaper. The Post-Standard also assigned a multimedia reporter to the competition in Rochester, resulting in a five-minute video published on its website and YouTube channel.
The story generated impact beyond the media. Following the coverage, the office of New York State Senator John Mannion took notice and awarded Matt an official New York State Senate Commendation recognizing his achievement, including his two gold medals at the Niagara Karate Championship.
These Are The Reasons Why Clients Appoint Us
01. EARNED MEDIA THAT FEEDS AI LLM
We successfully implement earned media campaigns that provide trusted content enabling LLMs and various AI platforms to find your brand.
02. SECTOR-FOCUSED PR
We specialize in our clients’ niche and help them reach decision makers in the broader law enforcement, physical security, and enterprise risk management sectors.
03. PR WITHOUT MENTIONING CLIENTS
We are skilled at delivering PR coverage for companies that cannot mention the names of their clients publicly.
04. SPOKESPEOPLE POSITIONED AS EXPERTS
We position spokespeople as subject matter experts with deep insights on current and future issues as well as incidents in the media.
05. VISIBILITY WITH NO NEWS
We know how to keep a company visible in the media even when it has no news to share.
06. REGULAR MEDIA INTERVIEWS
We keep you visible by tracking breaking news and developing issues and pitching you as subject matter experts.
07. COMMUNICATE STRONG OPINION
We are experts at developing and amplifying controversial opinion on market issue with demonstrable results.
08. EASIER PR MODEL
Our clients are billed a flat prearranged fee every month. There are no surprises, and we are always on budget.
09. SALES FUNNEL PR
The PR we generate can be used by clients to help them connect to customers moving through all stages of their sales funnel.
