Post-Coronavirus Communications and Marketing: Kick Start Your Small Business
Almost every small business is reeling from the impact of the coronavirus. Income streams have slowed to a trickle, loyal employees are out of work, sales and business opportunitie
Pushing Marketing Boundaries? Expect Pushback!
During the recent California wildfires, a Ford dealership in Simi Valley, California ran an email marketing campaign promoting new deals on trucks. The dealership is near Thousand
Eight Reputation Protection Plans Your Small Business Needs Now
We have all witnessed the tragedy of a company, particularly a small business, investing substantial amounts of money and time to build a reputation only to see it all collapse due
FOUR GREAT PR LESSONS FROM THE NEW YORK STATE POLICE
The New York State Police (Troopers) exhibit at the recent 2017 New York State Fair provided several significant public relations (PR) lessons. Many people were drawn to the State
PR Lesson 5: British Airways: 75,000 Stranded Passengers; Their Lost Luggage And Poor Business Continuity Crisis Communications
Customers are negatively impacted by events beyond their control on a daily basis. But a simple annoyance can become a grueling ordeal when compounding factors such as poor communi
Your Reputation! What Security Companies Must Know
If you own a small or medium-sized security company, irrespective of the type of solutions, products and services that you provide, public relations must form a critical component
When Small Businesses Face a Crisis, Failing to Plan is Planning to Fail
In a recent Associated Press article entitled “Small businesses can feel bigger effects from a PR disaster,” Joyce Rosenberg writes that small businesses are more likely to sus
In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?
Business opportunities in the security space are expanding: According to the Freedonia Group, “U.S. demand for private contracted security services will rise 4.2 percent annually