Thwarting the Threat of Adverse Cyber Events: The Readiness is All
Preparation for a critical cyber event is just as important, if not more important, than the response to the actual event. Such was the common agreement among panel members at this
PR Lesson 5: British Airways: 75,000 Stranded Passengers; Their Lost Luggage And Poor Business Continuity Crisis Communications
Customers are negatively impacted by events beyond their control on a daily basis. But a simple annoyance can become a grueling ordeal when compounding factors such as poor communi
American Airlines and Peter Chang: Two Cases Of How Employees Can Tarnish A Company’s Reputation
In the late 1990s, I was booked on a British Airways flight from London, England to Johannesburg, South Africa. Before I could check in the airline suddenly cancelled it without wa
Employees Can Help Amplify And Connect Company Messaging
In our hypercompetitive world, people who truly need to connect to a business and its products are often not getting the message. Even when a company’s PR campaign incorporates s