Can a Data Breach Impact a Company’s Reputation?

What’s one of the top worries of C-suite executives these days? Whether or not their company can survive a database breach. And for good reason. A recent global survey conducted by Gemalto found that “nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business…...

Employees Can Help Amplify And Connect Company Messaging

In our hypercompetitive world, people who truly need to connect to a business and its products are often not getting the message. Even when a company’s PR campaign incorporates strong media relations, content marketing, advertising, social media savvy, and viral activation, that may not be enough to connect the brand…...

Five Strategic Public Relations Lessons from Five Year Olds

In a previous article we explored three lessons in crisis management that three year olds can teach us. While there are significant crisis factors that these children can teach us, there is much to be gleaned from a five-year-old child. Close study reveals how a five year old child has…...

Three Lessons in Crisis Management From Clever Three Year Olds

Young children are masters of public relations. Almost every day, they effectively manage a PR crisis that, more often than not, they got themselves into. They innately know how to maintain a good reputation, diffuse a tense situation, and respond creatively. Consider the following three scenarios showing how a three…...

Terror Attacks And Restoration Of Brand Trust

The recent terror attacks in Tunisia at Marhaba beach highlight the importance of one of the most overlooked aspects of crisis management: the post-crisis  stage. Of course all stages of crisis management are crucially important to successful outcomes. Typically, in the “before” stage, vulnerability audits are initiated, plans written and…...