FOUR GREAT PR LESSONS FROM THE NEW YORK STATE POLICE

The New York State Police (Troopers) exhibit at the recent 2017 New York State Fair provided several significant public relations (PR) lessons. Many people were drawn to the State Troopers’ amazing venue out of simple curiosity, but they left with new perspectives and a greater appreciation of the vital role…...

In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?

Business opportunities in the security space are expanding: According to the Freedonia Group, “U.S. demand for private contracted security services will rise 4.2 percent annually through 2019 to $66.9 billion. Systems integration and security consulting will be the fastest growing services, while guarding and alarm monitoring will remain dominant. The…...

Top Ten Data Breach Communication Errors

Data breaches continue to make headlines around the world. Many companies think they are fully prepared to communicate in the wake of a breach. But are they? Is having a basic crisis communications plan enough? Granted, something is better than nothing, but being ready to communicate during a data breach…...

America’s Security Profile: New Business and Public Relations Opportunities for Security and Risk Management Companies and Startups

As the security profile of American business changes due to ongoing internal business threats, security issues, active shooters, and the specter of terrorism, so to do we see an increasing demand for specialized security services across the entire enterprise risk management spectrum. This growing demand is spurring vast opportunities for…...

Responding to a Data Breach (Part Two)

How Immediate Response to a Data Breach Improves a Company’s Ability to Regain Trust, Rebuild, and Thrive Dealing with a data breach is a complex process. In many cases, companies experiencing a breach do not know what they will find. They will have trouble assessing how much damage has been…...

Now is the Time for U.S. Restaurants, Bars and Entertainment Venues to Strengthen Security and Crisis Readiness

The recent horrific terrorist attacks at the Pulse Nightclub in Orlando, Florida, and at a restaurant in Tel Aviv, Israel four days earlier, are stark warnings for U.S. restaurant, bar and entertainment owners and operators. Events like these spotlight the urgent need to establish effective and integrated crisis communications strategies…...