America’s Security Profile: New Business and Public Relations Opportunities for Security and Risk Management Companies and Startups

As the security profile of American business changes due to ongoing internal business threats, security issues, active shooters, and the specter of terrorism, so to do we see an increasing demand for specialized security services across the entire enterprise risk management spectrum. This growing demand is spurring vast opportunities for…...

Responding to a Data Breach (Part Two)

How Immediate Response to a Data Breach Improves a Company’s Ability to Regain Trust, Rebuild, and Thrive Dealing with a data breach is a complex process. In many cases, companies experiencing a breach do not know what they will find. They will have trouble assessing how much damage has been…...

Now is the Time for U.S. Restaurants, Bars and Entertainment Venues to Strengthen Security and Crisis Readiness

The recent horrific terrorist attacks at the Pulse Nightclub in Orlando, Florida, and at a restaurant in Tel Aviv, Israel four days earlier, are stark warnings for U.S. restaurant, bar and entertainment owners and operators. Events like these spotlight the urgent need to establish effective and integrated crisis communications strategies…...

Data Breach Readiness (Part One)

Incident Response and Reputation Protection Plans are the Key Components of Data Breach Management Many prominent American corporations endured database breaches in 2015. Unfortunately, 2016 will be no different. With cybersecurity threats on the rise, the adage of “not if, but when” holds truer than ever. Businesses of all types,…...

Can a Data Breach Impact a Company’s Reputation?

What’s one of the top worries of C-suite executives these days? Whether or not their company can survive a database breach. And for good reason. A recent global survey conducted by Gemalto found that “nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business…...

Employees Can Help Amplify And Connect Company Messaging

In our hypercompetitive world, people who truly need to connect to a business and its products are often not getting the message. Even when a company’s PR campaign incorporates strong media relations, content marketing, advertising, social media savvy, and viral activation, that may not be enough to connect the brand…...

Five Strategic Public Relations Lessons from Five Year Olds

In a previous article we explored three lessons in crisis management that three year olds can teach us. While there are significant crisis factors that these children can teach us, there is much to be gleaned from a five-year-old child. Close study reveals how a five year old child has…...