NEWS

Stay up to date with company news and our opinion and insights into events that shape reputations.
American Airlines and Peter Chang: Two Cases Of How Employees Can Tarnish A Company’s Reputation

American Airlines and Peter Chang: Two Cases Of How Employees Can Tarnish A Company’s Reputation

In the late 1990s, I was booked on a British Airways flight from London, England to Johannesburg, South Africa. Before I could check in the airli...
Data Breach Readiness (Part One)

Data Breach Readiness (Part One)

Incident Response and Reputation Protection Plans are the Key Components of Data Breach Management Many prominent American corporations endured d...
The Eighth Reason Why Startups Fail – Why Mark Cuban Is Wrong About PR Companies And Startups And Why Barbara Corcoran Is Right About PR

The Eighth Reason Why Startups Fail – Why Mark Cuban Is Wrong About PR Companies And Startups And Why Barbara Corcoran Is Right About PR

We see startups rise, crash, and burn on a regular basis. This begs the questions: do startups fully embrace the power of public relations (PR) a...
Venturing into Africa: Optimizing Public Relations in the Next Great Business Frontier

Venturing into Africa: Optimizing Public Relations in the Next Great Business Frontier

For many companies looking to expand their global sales footprint and entrench their brands, Africa is not only an unknown entity, but also offer...
Can a Data Breach Impact a Company’s Reputation?

Can a Data Breach Impact a Company’s Reputation?

What’s one of the top worries of C-suite executives these days? Whether or not their company can survive a database breach. And for good reason...
Employees Can Help Amplify And Connect Company Messaging

Employees Can Help Amplify And Connect Company Messaging

In our hypercompetitive world, people who truly need to connect to a business and its products are often not getting the message. Even when a com...