NEWS

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PR Lesson 5: British Airways: 75,000 Stranded Passengers; Their Lost Luggage And Poor Business Continuity Crisis Communications

Customers are negatively impacted by events beyond their control on a daily basis. But a simple annoyance can become a grueling ordeal when compoundin...
Your Reputation! What Security Companies Must Know

Your Reputation! What Security Companies Must Know

If you own a small or medium-sized security company, irrespective of the type of solutions, products and services that you provide, public relati...
When Small Businesses Face a Crisis, Failing to Plan is Planning to Fail

When Small Businesses Face a Crisis, Failing to Plan is Planning to Fail

In a recent Associated Press article entitled “Small businesses can feel bigger effects from a PR disaster,” Joyce Rosenberg writes that sm...
In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?

In A Competitive Security Market, Could Better Reputation Management Give Smaller Security Companies An Advantage?

Business opportunities in the security space are expanding: According to the Freedonia Group, “U.S. demand for private contracted security...
Top Ten Data Breach Communication Errors

Top Ten Data Breach Communication Errors

Data breaches continue to make headlines around the world. Many companies think they are fully prepared to communicate in the wake of a breach. B...
When A Data Breach Strikes: Five Key Strategies For Effective Communications

When A Data Breach Strikes: Five Key Strategies For Effective Communications

You know the drill. It is no longer a question of if your company will become hacked or breached, but when. According to the Identity Theft Reso...