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Pushing Marketing Boundaries? Expect Pushback!
During the recent California wildfires, a Ford dealership in Simi Valley, California ran an email marketing campaign promoting new deals on trucks. Th...
Eight Reputation Protection Plans Your Small Business Needs Now
We have all witnessed the tragedy of a company, particularly a small business, investing substantial amounts of money and time to build a reputation o...
Active Shooter Crisis Communications: Working with Law Enforcement and the Media
Responsible companies and organizations know they need to build and protect their brands and reputations and prepare to face the unthinkable. Key stak...
FOUR GREAT PR LESSONS FROM THE NEW YORK STATE POLICE
The New York State Police (Troopers) exhibit at the recent 2017 New York State Fair provided several significant public relations (PR) lessons. Many p...
Thwarting the Threat of Adverse Cyber Events: The Readiness is All
Preparation for a critical cyber event is just as important, if not more important, than the response to the actual event. Such was the common agreeme...
PR Lesson 5: British Airways: 75,000 Stranded Passengers; Their Lost Luggage And Poor Business Continuity Crisis Communications
Customers are negatively impacted by events beyond their control on a daily basis. But a simple annoyance can become a grueling ordeal when compoundin...