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PR Lesson 3: Tinder Learns the Hard Way: Why Message Readiness is Key to a Successful Interview

PR Lesson 3: Tinder Learns the Hard Way: Why Message Readiness is Key to a Successful Interview

In the aftermath of the London Evening Standard’s November article on Tinder CEO Sean Rad, according to CNBC, Internet commenters “collective...
Five Strategic Public Relations Lessons from Five Year Olds

Five Strategic Public Relations Lessons from Five Year Olds

In a previous article we explored three lessons in crisis management that three year olds can teach us. While there are significant crisis factor...
PR Lesson 2: Hillary Clinton and the Threat of a Secondary Crisis

PR Lesson 2: Hillary Clinton and the Threat of a Secondary Crisis

These days both the mainstream and social media are abuzz about Hillary Clinton and her email scandal. Despite this crisis not being over for her...
PR Lesson 1: Be Your Own Spokesperson: What A Nevada Brothel Owner Can Teach You About Crisis Communications

PR Lesson 1: Be Your Own Spokesperson: What A Nevada Brothel Owner Can Teach You About Crisis Communications

Recently basketball player Lamar Odom, Khloe Kardashian's husband (technically they were still married when this incident took place), was found ...
Three Lessons in Crisis Management From Clever Three Year Olds

Three Lessons in Crisis Management From Clever Three Year Olds

Young children are masters of public relations. Almost every day, they effectively manage a PR crisis that, more often than not, they got themsel...
Six Key Considerations for Companies Investing in PR for the First Time

Six Key Considerations for Companies Investing in PR for the First Time

Evan Bloom, CEO, Fortress Strategic Communications When your company decides to invest in public relations (PR) for the first time, it’s natur...